The amount of money a business plans to spend on promoting its products or services. Typical percentages for small businesses are 5-10% of annual revenue, while new businesses or growth-focused businesses commonly go as high as 20% or more.
The amount of money a business plans to spend on promoting its products or services. Typical percentages for small businesses are 5-10% of annual revenue, while new businesses or growth-focused businesses commonly go as high as 20% or more.