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bots

Also known as “crawlers” or “spiders,” these are what scour the Internet to find content....


bounce rate

The percentage of total visits that did not result in a secondary action on your site. For example, if someone visited your home...


branding

Branding is the strategic process of creating a unique name, design, symbol, and overall identity for a product, service, or organization that distinguishes...


brick and mortar

A physical store or establishment that customers can visit in person....


broken link

A broken link is a hyperlink on a webpage that no longer functions or leads to a valid destination, often resulting in an...


c-c-c

The acronym stands for Content Code Credibility....


caching

A saved version of your web page....


caffeine

Google’s web indexing system. Caffeine is the index, or collection of web content, whereas Googlebot is the crawler that goes out and finds...


CDN

A CDN (Content Delivery Network) is a distributed network of servers that deliver website content to users from the server closest to their...


centrality

Refers to the importance and influence of a website within its industry....