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css

A Cascading Style Sheet (CSS) is the code that makes a website look a certain way (ex: fonts and colors)....


DA

Domain Authority (DA) is a Moz metric used to predict a domain’s ranking ability; best used as a comparative metric (ex: comparing a...


de-indexed

Refers to a page or group of pages being removed from Google’s index....


deepfake

Deepfake is a technology that uses artificial intelligence to create hyper-realistic but entirely fake content, often swapping faces in videos or altering voices...


dns

A Domain Name Server (DNS) allows domain names (ex: “moz.com”) to be linked to IP addresses (ex: “127.0.0.1”). DNS essentially translates domain names...


domain authority

Originally developed by Moz, it refers to the measure of the strength and trustworthiness of a website’s overall domain name and its likelihood...


E-E-A-T

Google’s acronym stands for Experience Expertise Authoritativeness Trustworthiness. Represents their search quality guidlines....


engagement

Data that represents how searchers interact with your site from search results....


featured snippets

Organic answer boxes that appear at the top of SERPs for certain queries....


FID

The FID metric measures the time it takes for a user to interact with a web page for the first time, such as...