A Cascading Style Sheet (CSS) is the code that makes a website look a certain way (ex: fonts and colors)....

Domain Authority (DA) is a Moz metric used to predict a domain’s ranking ability; best used as a comparative metric (ex: comparing a...

Refers to a page or group of pages being removed from Google’s index....

Deepfake is a technology that uses artificial intelligence to create hyper-realistic but entirely fake content, often swapping faces in videos or altering voices...

A Domain Name Server (DNS) allows domain names (ex: “moz.com”) to be linked to IP addresses (ex: “127.0.0.1”). DNS essentially translates domain names...

Originally developed by Moz, it refers to the measure of the strength and trustworthiness of a website’s overall domain name and its likelihood...

Google’s acronym stands for Experience Expertise Authoritativeness Trustworthiness. Represents their search quality guidlines....

Data that represents how searchers interact with your site from search results....

Marketing practices or elements that unintentionally push potential customers away from a business. This includes poor grammar, inappropriate imagery, divisive symbols, or messaging...

A marketing approach where a business purposely leaves out certain groups from its advertising or messaging. This is done to focus on reaching...