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indexing

The storing and organizing of content found during crawling....


intent

In the context of SEO, intent refers to what users really want from the words they typed into the search bar....


IP

An IP address, short for Internet Protocol address, is a unique numerical label assigned to each device connected to a computer network that...


javascript

A programming language that adds dynamic elements to static web pages....


kd

Keyword Difficulty is an estimate, in the form of a numerical score, of how difficult it is for a site to outrank their...


keyword difficulty

Keyword Difficulty is an estimate, in the form of a numerical score, of how difficult it is for a site to outrank their...


keyword stuffing

A spammy tactic involving the overuse of important keywords and their variants in your content and links....


KPI

A “key performance indicator” is a measurable value that indicates how well an activity is achieving a goal....


LCP

The LCP (largest contentful paint) metric measures the loading performance of a web page by identifying the largest element in the viewport and...


local pack

A pack of typically three local business listings that appear for local-intent searches such as “oil change near me.”...