The practice of optimizing a website to increase its visibility and ranking in local search engine results pages (SERPs) for location-based queries....

A logo is a distinctive graphic symbol, emblem, or stylized text that represents a brand, company, organization, or product, designed to be easily...

Longer queries, typically those containing more than three words. Indicative of their length, they are often more specific than short-tail queries....

Refers to a Google “Manual Action” where a human reviewer has determined certain pages on your site violate Google’s quality guidelines....

Marketing is the strategic process of identifying, anticipating, and satisfying customer needs through creating, promoting, and distributing products or services to drive profitable...

The amount of money a business plans to spend on promoting its products or services. Typical percentages for small businesses are 5-10% of...

Memory refers to the components or devices where data is stored temporarily for quick access by the computer’s processor....

HTML elements that describe the contents of the page that they’re on. Google sometimes uses these as the description line in search result...

Pieces of code that provide crawlers instructions for how to crawl or index web page content....

A migration refers to the process of moving a website from one hosting environment, platform, or domain to another....