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query

Words typed into the search bar....


rankbrain

The machine learning component of Google’s core algorithm that adjusts ranking by promoting the most relevant, helpful results....


ranking

Ordering search results by relevance to the query....


rating

A numerical score (out of 5) assigned to a business based on the average of all the customer reviews and ratings they have...


redirection

When a URL is moved from one location to another. Most often, redirection is permanent (301 redirect)....


robots.txt

Files that suggest which parts of your site search engines should and shouldn’t crawl....


schema

Structured data markup placed on a web page that helps search engines understand information about a business....


search engine

An information retrieval program that searches for items in a database that match the request input by the user. Examples: Google, Bing, and...


self-healing

Self-healing technology refers to systems or materials that have the ability to automatically detect and repair damage to themselves without human intervention....


SEO

SEO (Search Engine Optimization) is the practice of optimizing a website to rank higher in search engine results pages like Google, Bing, and...