A series of audio/video episodes people can listen to online, like a radio or television show on demand....

A situation or activity that generates a financial gain or profit....

In an SEO context, pruning typically refers to removing low-quality pages in order to increase the quality of the site overall....

Words typed into the search bar....

The machine learning component of Google’s core algorithm that adjusts ranking by promoting the most relevant, helpful results....

Ordering search results by relevance to the query....

A numerical score (out of 5) assigned to a business based on the average of all the customer reviews and ratings they have...

When a URL is moved from one location to another. Most often, redirection is permanent (301 redirect)....

The outcomes you’re aiming for—like more views, calls, or customers from your marketing efforts....

Files that suggest which parts of your site search engines should and shouldn’t crawl....