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Don’t get fooled: The truth about ‘voice search directories’ and your local business (2025)
Originally published on March 28, 2024 – Updated April 2025 Voice Search Optimization: Essential Strategies for Small Businesses in 2025 Every small business owner wants to be found by potential customers. With…Google’s 2024 Core Update: What Small Business Owners Need to Know (2025)
Originally posted on March 10, 2024. Updated April 2025. Are you worried about Google’s latest update? Many website owners are in panic mode since Google started its March 2024 core update. But…Has Google’s ‘Helpful Content Update’ hurt or helped you?
Helpful Content has been Google’s promise for a long time Granted, most small businesses don’t have time to play sneaky SEO games with their website. If those that do play games to…The ultimate SEO foundation guide: Why fighting it costs your business in 2025
Originally published in September 2023. Updated April 2025. SEO foundation: Do yourself a big favor and stop fighting it Building a solid SEO foundation isn’t optional anymore—it’s essential for business survival in…Topical authority: You now have to be aware of it
You can roll your eyes, but there’s always something to learn about – like topical authority Note: If you are comfortably up on the concepts of Topical Authority and Domain Authority, you…Get excited! Small business SEO gives you the competitive edge
It’s not hyperbole – begin your SEO journey or lose business to your competitors Small business SEO is no joke. Many small business owners are, of course, focused on what they do…More to do! Utilize your core web vitals now
Core web vitals – does your website have a pulse? Core Web Vitals?? I know, I know. This small business SEO criteria never ends. It’s a constant in anyone’s life who works…Flex those muscles! You need to boost domain authority
Online consumers care what your domain authority score is – whether they know it or not I’m sure you have heard the term “Domain Authority” (DA). Certainly in regards to search engine…Be sure to get found by those searching by voice
Searching by voice in 2023: “Hey Siri!”, er, “Alexa!”, I mean, “Okay Google!”…ummm “Hey Cortana!” First, I’d like to get this out of the way before we talk about searching by voice.…Don’t surrender! Reasons why you’re not ranking in 2023
Is your website not ranking in 2023? There are usually plenty of reasons to choose from Your site is not ranking and you can’t seem to figure it out, right? I know…